00 - TUGBOAT FILM - EST. 2023
Video that moves business forward.
Tugboat Films creates commercial and social media content designed to do more than look good. We build video into your marketing ecosystem — from attention and storytelling to advertising and conversion.
Tugboat Films
01 - CLIENTS
In Good Company
We’ve partnered with brands across industries to create work that connects with audiences and makes an impact. From emerging names to established companies, every collaboration starts with understanding the brand and what it wants to say.
02- BTS
Behind the Work
The finished film is only part of the story. Behind every frame is a process of conversations, decisions, problem-solving, and people working toward the same idea. Here’s a look at what happens between the brief and the final cut—the sets, the crews, and the moments that rarely make it on screen.
03 - SELECTED WORK
Featured Works
From brand campaigns to product commercials and social content, our work is built to capture attention and serve a purpose. Explore selected projects where strategy, storytelling, and production come together to move brands forward.
SiiPet LitterLens Commercial
OneOdio A70 TVC
Michelle Leonard Design
Studio Max One Wireless DJ Headphones
04 - WHAT WE DO
Services Overview
01
Content Strategy
Content Funnel Strategy
Define what content is needed at different stages of the customer journey and what job each piece of content should
perform.
Paid Social Creative
Creative developed specifically for advertising performance, including multiple hooks, messages, structures and
formats for testing.
Campaign Content Systems
Plan productions around a complete library of usable assets so one production investment can support multiple
platforms, campaign stages and audience needs.
02
Social Media Content
UGC Content
Native-feeling creative designed for TikTok, Instagram Reels, YouTube Shorts and paid social. Content can be built around hooks, demonstrations, testimonials, creator-style storytelling and product experiences - giving brands creative
that feels human while still serving a clear marketing objective.
Social Media Content Packages
A structured content system rather than a collection of unrelated posts. Tugboat develops a mix of content for different
stages of the customer journey so a brand can consistently attract attention, educate audiences, build trust and create
conversion opportunities.
03
Commercial
Brand Film
Concept-driven, cinematic campaigns built around brand positioning, emotion and storytelling. Brand commercials are
designed to create recognition, meaning and memory around a company or product.
Product Commercial
Premium product-focused films designed to introduce, demonstrate or elevate a product through strong visual
storytelling. A standard product commercial can center around one hero film, with optional platform-specific cutdowns
and alternate formats.
Ad Campaign Package
For brands running paid media, Tugboat can build a family of advertising assets around the same product rather than
relying on a single commercial. The goal is to provide multiple creative angles, hooks, formats and calls to action that can be tested and optimized across a campaign.
05 - A CONTENT ECOSYSTEM
More Than Content.
A Content Ecosystem.
Every piece of content should have a job. We build connected creative across social, commercial, and paid media—designed to capture attention, build trust, and turn audiences into customers.
06 - LEAD YOUR CATEGORY
Every piece of content should have a job. We build connected creative across social, commercial, and paid media—designed to capture attention, build trust, and turn audiences into customers.
Don't Follow the Category.
Define It.